Flora, Plateelbakkerij

Mechanical production (Gouda Pottery Factory Flora, ‘we do not sell decorative art pottery’) of handpainted, luxury mostly vases, plates & astray's, pastry- and peanut sets, ± 120 models and decors with city-names like Madrid, Tokio, Istanbul, girls-names Tosca, Carla and other names like Rumba, with rullo-glaze, Lila, after the color and Liane with (copper at tinglaze) green stripes, etc. Mark/backstamp Flora Keramiek Gouda Holland..

Lots of Flora' decors were executed in mat glaze, but also in a glossy glaze, see decor Lila and Tokio. Calcareous pottery is soft but with a thick fragment. The numbers at the pottery bottom are model-numbers and it does not say anything about the decoration or year. In the sixties combination of ceramics with wooden parts. Twenty per cent was export and the not selling decors/items were dumped in Belgium. At the end of the sixties produced Delft ware and Gouda pottery decorative items, mechanical decorated.

Today, since 1987 modern design "Design Collection", art pottery/luxury items, developed by external designers (o.a. Floris Meydam, Y. Niessen, Bechtold), like geometrical simple white/black glazed vases. Goedewaagen annexed Flora in 1989 because of financial problems, naam still existing. More focussed on export. Eikenboom